Document Type : Original Article
Authors
1
Department of Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran.
2
Co-founder of the Innovation Center for Management at the Vice-Presidency for Science and Technology, Presidency of the Islamic Republic of Iran
10.22124/psug.2026.9985
Abstract
This book critiques the overreliance on classic analytical toolkits and one-size-fits-all prescriptions, offering instead a “contextual, operational, and indigenous compass” for strategic orientation—one that privileges reliable measurement and field-driven decision-making over slogans. It insists that analysis must be contingent, strategy must be executable, and instruments must be locally applicable. The book’s aim is to chart decisions not by imitation or mere intuition, but by an accurate picture of each organization’s real situation across four concurrent indicators: environmental type (the joint outcome of volatility and competitive intensity), internal capabilities, financial condition/bankruptcy risk, and market growth. The combination of these four lenses reveals, at any moment, an organization’s true position and becomes the basis for a tailored strategic stance. The “environmental type” indicator is assessed along two axes: volatility (e.g., demand fluctuation, technological and regulatory shifts, consumer behavior change, industry life cycle, innovation rate) and competitive intensity (e.g., number and share of rivals, price pressure, CAC, new entrants, rivals’ innovation intensity, international rivalry, and supply chain competition). Based on these axes, nine environments—from “stable and low rivalry” to “full turbulence” are defined, each imposing distinct behaviors and requirements on the firm. “Internal capabilities” rest on four pillars-human resources; branding/marketing; technology/infrastructure; and management/strategic brain and are measured through 15 sub-indices: from the skills of key personnel and talent retention, to brand awareness and perceived differentiation; from customer-acquisition channel effectiveness, to IT infrastructure quality, innovation capacity, and deployment speed; from technology–business model alignment and employee motivation/belonging, to decision transparency/speed, strategic experience, environmental foresight, and execution power. “Bankruptcy risk” is presented transparently via the Altman Z model for listed firms and its extensions (such as Z′ for private firms and variants adapted to newer financial structures). Thresholds, advantages, and decision-support uses are set out clearly.
“Market growth” is gauged through demand growth and per-capita consumption growth; their combination classifies the market into low/medium/high growth. Crucially, market growth is not a peripheral variable but a co-equal pillar that, alongside the other three indicators, reshapes the foundations of strategic orientation. The book’s central innovation lies not only in how each indicator is measured, but in how they are integrated: aligning all four yields a “Periodic Table of Strategy” with 243 distinct scenarios. For each scenario, it proposes a set of context-fit orientations, objectives, and short-/mid-term actions so every organization receives its own bespoke playbook rather than a universal template. The book concludes that a prudent path “from attack to consolidation” emerges only when environmental type, internal capability, financial fragility, and market growth are measured precisely and viewed together. That is exactly what the “Periodic Table of Strategy” makes possible.
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